Human resources

Start-up resources: an NCSU leader’s favorites for entrepreneurs

Monica Smith is Marketing and Community Development Manager for NC State Entrepreneurship. His primary responsibilities include managing the digital and print marketing strategy and designing and implementing marketing campaigns to support entrepreneurship programs and share the history of North Carolina State entrepreneurship. North. Monica also oversees the Entrepreneurship Ambassador Program and The Entrepreneurship Alliance; a group of entrepreneurship programs and units across the university that support student entrepreneurs.

Monica joined the NC State Entrepreneurship team in 2019 and brings almost 9 years of higher education marketing experience. Prior to joining the team, Monica worked at California State University, Northridge, and the Stanford Technology Ventures Program – the entrepreneurship center of Stanford’s School of Engineering. Monica holds a BS in Marketing with a double minor in Finance and Business Law from California State University, Northridge. She also holds an MBA with a concentration in Technological Innovation from the University of Colorado at Colorado Springs.

Monica is fluent in Spanish and has experience in omnichannel marketing strategies, branding, paid and organic social media strategy, website management, focus groups, project management, market research, data and analytics, SEO and Google Analytics.

Here are Monica Smith’s recommendations.


  • Insight Out – Get ideas out of your head and turn them into reality world by Tina Seelig
  • The DNA of the innovator – Mastering the five skills of the disruptive innovator by Jeff Dyer, Hal Gregersen, Clayton Christensen
  • Collective Genius – The Art and Practice of Leading Innovation by Linda Hill, Greg Brandeau, Emily Truelove, Kent Lineback
  • Critical Knowledge Transfer – Tools to manage the deep intelligence of your business by Dorothy Leonard, Walter Swap, Gavin Barton
  • Never Eat Alone – And Other Secrets of Success, One Relationship at a Time by Keith Ferrazzi with Tahl Raz
  • Good to excellent – Why some companies are taking the leap… and others not by Jim Collins
  • Lean In – Women, work and the will to lead by Sheryl Sandberg
  • Can’t Hurt Me – Master your mind and challenge the odds by David Goggins


Ted speaks

Connect with Monica Smith on LinkedIn.