Human resources

ClearAction Continuum Announces Experience Leadership Resources to Strengthen the Strategic Impact of Customer Experience on Organizational Agility | Your money

PHOENIX – (BUSINESS WIRE) – December 8, 2021–

ClearAction Continuum, a Customer Experience Professionals Association (CXPA) recognized training provider, today introduced a suite of experience leadership skills building resources to influence organizational agility. In the era of the ongoing pandemic, the situation for the organization’s stakeholders is constantly changing, rewarding the most agile companies with higher retention and lifetime value of customers, employees and partners. The new experience leadership resources are designed for boards and leaders, as well as the marketing, customer success, customer experience, and employee experience teams.

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The Experience Value Exchange is your experience leadership skills building community for Marketing, Customer Success, Customer Service, Customer Experience, Employee Experience and Partner Experience teams. Learn to foster responsibility (consistency with intentions + respect for interdependencies), alignment (mindset of lifelong value + aligned motivations) and organizational agility (use of information by the company + action focused on the customer). These skills bridge the gap between what is promised and what is delivered to employees, partners and customers, making your business more profitable, agile and privileged. (Graphic: Business Wire)

“The Experienced Leadership Course is an absolute must, especially as we face the challenges of the ‘new now’ post-Covid,” said Victoria Matthews, who is a Certified Customer Experience Professional based in Europe. . Likewise, Peter Rush, Senior Director of Customer Experience at Medecision, said: “This advanced course is ideal for senior executives looking to increase the strategic relevance and value of the customer experience for their organizations. I left the Experience Leadership class energized, buzzing with multiple ways to improve our customer experience programs.

Experiential leadership is a term coined by ClearAction Continuum, to emphasize company-wide alignment with the expectations of growing customers, partners and employees. This contrasts with the typical uses of the phrase customer experience for corrective customer service, churn reduction, personalization, and customer recommendations. By mastering leadership from experience, organizations can reallocate corrective investments to strategic growth opportunities.

“Whether your customers are external or internal, partners or employees, patients, donors or constituents, they all have something in common,” said Lynn Hunsaker, director of clientele for ClearAction Continuum. “Their experience with you comes down to their realities versus their expectations. Creating a one-to-one relationship between realities and expectations saves everyone time, stress and resources. It builds confidence, opens up opportunities and spurs growth for everyone involved. “

The Experience Leadership Skills Building Suite includes these seven resources:

  • C-Suite Guide for Customer Experience Growth: course for direct reports from CEO and board members
  • Leadership experience for strategic impact and maturity: course contrasting the differences between popular practices, strategic impact practices and maturity practices for leaders and experts (authors, keynoters, opinion leaders and certified or long-standing practitioners of customer experience, employee experience and partner experience)
  • Experience leadership for CX enthusiasts and the CCXP exam: Course upgraded to new CXPA standards for the Certified Customer Experience Professional (CCXP) exam
  • Curso de Excelencia en la Experiencia del Cliente: Spanish course for the CCXP exam
  • Exchange of experience value: community experience building leadership skills for teams in marketing, customer success, customer service, customer experience, employee experience and partner experience
  • Strategic impact personas and journey maps: train-the-trainer course focusing on experiential leadership achievements
  • CX, EX, PX and MO reading books: Discover the answers of executives to frequently asked questions about customer experience, employee experience, partner experience and marketing operations

Conciseness distinguishes these resources to meet the time limits of today’s leaders and teams. “I really enjoyed how your advanced experiential leadership session incorporated key concepts in such a short time. It was a fantastic experience, ”said Mohammad Saad Usmani, PhD, Head of Learning and Talent Management at United Bank Limited.

“I would definitely recommend the Experience Value Exchange because it’s a place to go for knowledge acquisition and sharing,” said Milista Anderson, senior vice president of client relations at FIS. “It’s organized for you personally. Solve-Spaces ™ are fast. You know you are talking to people like you, trying to solve similar problems, trying to give and earn as much as you are.

Course duration is half the time of the alternatives, and many Experience Value Exchange resources are broken down into five-minute segments, allowing teams to develop skills on the go. These learning methods were developed by ClearAction Customer Director Lynn Hunsaker, who led Customer Experience Transformation at Sonoco and Applied Materials and taught Marketing, Advertising, Marketing Operations and Business Courses at San Jose State University, Mission College, UC Santa Cruz Extension, and UC Berkeley Extension. Hunsaker added, “Quick learning is a hallmark of organizational agility. Doing this in concert with stakeholder expectations is the goal of experiential leadership.

To view new experienced leadership resources, click here.

About ClearAction Continuum

ClearAction Continuum is an experience-driven e-learning company that strengthens organizational agility through company-wide alignment with customers, employees and partners. Customer experience and marketing operations professionals from more than 50 countries have benefited from the company’s skills building resources. Its flagship learning community is the Experience Value Exchange, for marketing teams, customer experience, customer success, customer service, partner management and employee experience to foster enterprise-wide collaboration by bridging the gap between what is promised and what is delivered. For more information, visit https://clearaction.com and follow ClearAction on Twitter, Facebook and LinkedIn.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20211208006132/en/

CONTACT: Media:

Lynn hunsaker

Head of clientele

C: 408-687-9700

E: lynn.hunsaker@clearaction.com

KEYWORD: UNITED STATES NORTH AMERICA ARIZONA

INDUSTRY KEYWORD: PROFESSIONAL SERVICES MARKETING EDUCATION COMMUNICATIONS HUMAN RESOURCES TRAINING

SOURCE: ClearAction continuum

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PUB: 12/08/21 19:07 / DISC: 12/08/21 19:07

http://www.businesswire.com/news/home/20211208006132/en